Message #55381

[virtuallysorted]

My advice is to think like your customer - what publications do they read? What do they do? Where do they shop? What do they trust?

However, I would start really simply with something very immediate for your bosses to see.  Think about how you communicate with your customers - that's having everything on standard templates for powerpoint presentations, faxes, comp slips, invoices, letterheads, etc and it's something you can do almost immediately to raise the profile of your company's branding.  

Secondly, I'd review what you've done and what has worked for you in the past.  There are loads of lessons to be learned from this.  Put in place a monitoring system to find out how people hear about you (could be as simple as asking people when they call!).  And ask existing customers why they use you and where they heard about you.   Get testimonials if possible while you're doing this!

Thirdly, look at free resources such as Yellow Pages listings, directory listings, things your company could get involved in which would be good PR / promotional opportunities.  Arm yourself with info about your company and its products and services and some hi-res photos suitable for publication along with both a hi-res and lo-res jpeg of your company logo.  Voila, a basic press pack is created!