For Meeting Planners Only
In planning traditional conferences and meetings, you consider who your target audience is, what topics need to be covered, who your keynoters and workshop presenters should be, and how much time should be allotted for each session.
Equally important as those details are to the overall success of your event is the venue and the ambiance. If people can't get to the location easily and affordably or if they aren't comfortable while they're there, your best planning won't matter. Accessibility is critical when choosing a location. When the site is difficult to find, hard to navigate or unreasonably costly, attendance will suffer.