It's not something I think my boss is even aware of. I certainly didn't tell him and don't think it's pushed as much here in the UK. I'm not that bothered about it. My boss does appreciate me and does show it, both verbally and with bonus payments

and it's at the right time! Not because someone says he should.
I'm all for having the awareness week, but concentrating on pushing forward the importance of CPD, career training etc. The times I see people who can use a pc but know very little else about the complexities of an admin job and quite simply don't have the other skills required!