Thanks, Jackie, for the quick and detailed answer. As you can tell from my initial post, I have no idea what to do, and where to start.
Advertising:
There is a company who would do the ads for us. “All†we have to do is provide the photos (which hopefully will come from our Austrian principals who by the way will have nothing at all to do with our marketing), the text, the layout and perhaps thousand other things I can’t think of now. We have had the odd ¼ page colour advert in various professional publications in the past, but there doesn’t seem to have been any consistency or reasons why we have chosen one over the other. It looks like we placed an ad with them because they rang us up in the first place. So I would have a few magazines to play with, and will take up your suggestion of meeting the account managers face to face to negotiate good rates.
Exhibitions:
They’ll be trade fairs (no public access, just trade) here in the UK and in Ireland. We have just booked one event in March 2006, so perhaps the organisers contact us soon with a welcome pack. Otherwise I would have to ring them in early Jan. So far, I have been to a few trade fairs myself as a visitor, and roughly know what to expect, but organisationwise, that could be quite a lot of work. But – hey – organisation is the one thing I’m good at
.
Editorials:
I’m not a great writer, so that could potentially be the most difficult bit.
Frankly I have no idea why they had to pick me! I don’t think I’m outgoing and aggressive enough to market our company/our products, and usually would prefer to stay anonymously behind my desk. Bosses are currently discussing next year’s pay packets, so mine will probably hugely depend on my decision on Monday.
nickless
