Message #41560

[bettylou]

Dear Office Mom

Here is a list of things I feel make websites effective:
Easy on the eye - pleasing to look at, tasteful (no tacky animations), in harmony with the company brand and professionalism
Information set out well (customer should see what the site has to offer within first few seconds) and links easy to locate
Judicious use of links - assume surfers are lazy! The whole point of your site is to offer information about your company easily and quickly - otherwise they might as well write or phone for information.
Not too many links, ie I prefer being able to sroll down to see information rather than having to click "next" all the time.  It also makes printing easier and having less links makes it easier to administer
Good administration - make sure when your website is up and running it is checked every day so it is always up to date and all the links work and customer comments are responded - you only have one chance to make a good impression.

Hope this helps - I don't mind if you take all the credit for these suggestions!

Bettylou lovesa youhoo