Message #40007

[msmarieh]

I think it is only going to increase in the future. Corporate image is created, among other things, by consistently portraying the same "face" to the world. Presentations and marketing materials build up over time so that in a person's mind, even the simplest element becomes associated with that product and company. Witness the McDonalds arches, the Nike "whoosh", the Microsoft Windows icon.

Marie