Message #40002

[mathwhizchick]

Since Corporate Image equals BRAND for many, I would hazard a guess that it's here to stay.
To corporations, at least, Brand is crucial.  For many of us, Brand is pervasive....
In the US, we don't ask someone for a tissue; we ask if they have a Kleenex.
We don't overnight something--we FedEx it.
We don't photocopy something--we Xerox it..

The list goes on.