Hotel chain Premier Inn says that after just three months of launching a smartphone application it is now seeing over 5 per cent of all hotel bookings made on mobile phones, a figure it expects will double in the near future.

Head of marketing for Premier Inn Steve Conway said that since the group introduced its first mobile app in January this year it has been downloaded 250,000 times and generated over £1m in additional revenue.
“It’s been incredibly successful, and after just three months it’s made us one of the most popular travel apps in the hotel sector,” he said.

Premier Inn developed the app in response to guest feedback on its Facebook site and via its customer contact centre. A large number of users that have downloaded the app are the group’s business customers, who often need to make last minute bookings while on the move.