Over to you to make your decision then!
On trade fairs, happy to help with more info especially now I know they're in the UK. If you haven't heard from the company by all means chase them early January and think about the kind of things you want to know.
Power on stand is essential for lighting - the hall lighting is never enough, trust me.
And you need manpower ON the stand, very very important - preferably fairly knowledgeable about the product. And a good pair of shoes. If you're going to wear heels, I suggest having 2 pairs to change half way through the day as my feet always got very sore. And it can be very hot in these halls, so lots of water so you don't dehydrate.
Follow up is most important after an exhibition - no good someone expressing an interest and completing a form at the exhibition and may be wanting to buy your product, and then nobody following up from the sales team (?) immediately after. That is vital.
The previous advertising does sound a bit vague but you should be thinking also about which publication best meets your target audience. No point in advertising in (all made up names)
Power Tools Monthly (DIY enthusiasts publication) if what you sell is a trade power tool that DIY enthusiasts wouldn't know how or want to use;
Sewing Machine Weekly, if your audience is not users of sewing machines
extreme, I know, but it's hard to be specific without knowing what you do!
Good luck with making your decision over the weekend - let us know. And you can always PM me at any time about trade fairs especially (I also worked in an advertising agency for 5 years so have quite a bit of knowledge there too!)
Jackie, Peer Moderator
www.iqps.org
