Achieve the image of success with Avery®!

Avery believes that image is everything in professional life and commissioned psychologist Donna Dawson to study how the image we portray nine-to-five affects our ultimate success - with unexpected results...
The fast track to promotion
Whether you work in a high street bank or a trendy ad agency, every organisation has its dress code - whether that's in a company handbook or left unspoken. And if you want to succeed within your organisation, the first thing you have to do is to dress to fit in. 'But I'm an individual', you cry! Save it for the weekend! Whether you dress more formally, scruffily or sexily than your peers, your appearance speaks volumes. And the message is: I'm a rebel with little regard for my company's image. "These individuals may be tolerated if they are productive," reveals Donna, "but management may conclude that they are undeserving of the opportunities their talents actually deserve." Employees who meet the dress code while still finding a way to express themselves as individuals may find their weaknesses are unnoticed. "The right image can give them quicker access to the top of the corporate ladder," says Donna.

Clothes to boost your productivity
Whatever the dress code, it is essential to feel 'right' in what you wear. Think about what the day has in store for you. If charged with a huge mail-out, jeans could well be the order of the day, but skinny cut trousers are going to feel uncomfortable if you are sitting for long periods. Similarly, you may want to avoid this season's short '60's inspired A-line dresses if you have a day of filing ahead, to spare your colleague's blushes! The ideal wardrobe choice should be something that you can put on and forget about. Moreover, it should make you feel good about yourself: when self-esteem is high, your energy levels are increased and you become more productive.

Dressing for success: a black & white issue?
Think about the colours you wear too because every colour affects us mentally and physically. "When we see or wear a colour, its vibrations affect our brainwaves and nervous system. With this in mind, you can create a more positive impression of yourself in the workplace, simply with colour!" says Donna.

  • Black and white are big trend colours for Spring Summer 07 and they're perfect for work, suggesting dignity and honesty.
  • Nudes, pinks and anything that smacks of the boudoir should stay there - this is work, for goodness sake!
  • Wear green, the colour of balance if your working environment is a little too political for comfort.
  • Spur your colleagues into action with red - it'll raise everyone's heartbeat, make you feel more energetic, and project a sense of urgency.
  • If everyone is panicing about a deadline, wear blue to lower breathing and heart rates.
  • And if you find yourself in a promotion race try wearing chocolate brown. With a similar gravitas to black and navy, it says you are a hardworking, and dependable but more approachable with it.
The total image
Remember that the work you produce is an important part of the image you create so use premium products that won't let you down, like Avery® Addressing Labels. Used with FREE Avery® Wizard™ software, the message to your managers is loud and clear: I'm a smart professional and an efficient, lateral thinker.

 




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