London, England, September 25, 2007 – We are absolutely delighted to announce our new media partnership with DeskDemon.com, the worlds leading resource website dedicated to making the lives of PAs and Secretaries easier.

At Castalia we understand the pressures and complexities facing support staff and we are really excited to have teamed up with DeskDemon.com who provides support staff with tools, articles, offers and competitions directly relevant to PAs and Secretaries. Not to mention the Management Support Fellowship Awards which promises the overall winner a staggering £10,000 prize, plus 6 months Executive PA Performance Coaching from us at Castalia.

“The opportunity to solidify this partnership is a result of a keen sense of the importance of informing and developing the next generation of administrative leaders across many industries worldwide. DeskDemon.com and Castalia Coaching are on a mission to make the next crop of leaders in this field ready to meet the challenges of tomorrow. We enthusiastically look forward to working closely with Susie and her very capable staff to serve the executive administrators and professional PA’s as partners.” Dave West, CMO and Associate Publisher of DeskDemon.com.

Susie Stubley, Managing Director at Castalia will be contributing a monthly column for DeskDemon on all sorts of topics that will be interest to PAs from her direct experience of coaching and training PAs from all over the world from the UK and Europe to Thailand, the Philippines and Malaysia.

"This is a really exciting collaboration between Castalia and DeskDemon.com, both of our companies are dedicated to meeting the professional needs of support staff. DeskDemon.com is the most powerful tool PAs and Secretaries have at their fingertips. The tools and articles available though DeskDemon.com really do make life so much easier, being able to access information on travel, training, event management, venues, entertainment and finances, and work life balance, all from just one website." Susie Stubley, Castalia Coaching Ltd.

Over 400,000 office professionals now visit DeskDemon's UK site each month to find the products, services, resources and information they need to carry out their every day tasks. And, with over 20,000 messages posted on 'The Hub' (the international networking forum boards), if you cannot find what you are seeking in the UK or abroad, need advice from your peers around the world or simply wish to blow off steam, DeskDemon is truly the largest global online resource devoted just to your profession

DeskDemon brings tangible benefits through savings in time, cost and stress from your everyday tasks, which we hope in turn enables you to optimise your efficiency, improve your work experience and present a highly informed professional face to you employer.

About Castalia Coaching
Castalia Coaching Ltd is a leading specialist company based in London dedicated to the professional development needs of senior Corporate PAs and Executive Assistants across Europe and beyond. We have coached and trained some of the highest level and influential Executive Assistants in the corporate world from the UK, Spain, Germany, Norway, Sweden, Russia, Thailand, the Philippines and Malaysia. We understand that the role of the senior Executive PA is complex and demanding, requiring great skill and dexterity at many levels; successfully operating at executive level requires a profound understanding of the strategic direction of the organisation; and the needs of those who drive it.

We offer bespoke coaching and training programmes to address the complexities facing Executive PAs and focus on the growth of the individual in all aspects of their role; from managing global relationships to influencing and leading the critical partnership between Executive and Assistant. The results of our programmes take Executive PAs to a new level of working, pushing the boundaries of their role and actively developing the business relationship they have with their Executive.

www.castalia-coaching.co.uk

About DeskDemon.com
DeskDemon.com, launched in August 2000, currently enjoys over 400,000 visitors a month with average page views of 30 per visit making it the world’s largest online business tool and community designed exclusively for executive and administrative assistants, secretaries and office managers.

It is an essential work tool across tens of thousands of SMEs and has a strong presence in multinationals providing mission critical resources and information that enable users to achieve substantial savings in time and cost. Approximately 82% of DeskDemon.com’s current users are within small or medium-sized enterprises and 18% within multinationals.

www.deskdemon.com

For further information, please contact:
Jack Gates
Media Relation Department
DeskDemon.com
Govett Avenue
Shepperton, Middlesex TW17 8AG
0870 410 4030
usmarketing@deskdemon.com
Rachel Drewe
Castalia Coaching Ltd
Suite 401, 302 Regent Street
London
W1B 3HH
Tel: + 44 (0) 207 310 8764
enquiries@castalia-coaching.com

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