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February 2004
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Features
Are you a natural born leader?
What do you mean, you've lost the laptop?
Meet me in cyber space.
Who's in the chair?
Clause for concern?
If only they would...
In the News
Friends are what we need indeed
A real reason to go to the gym
Burning bridges might not be so bad
Spelling is still important
Will the last person to leave please turn out the lights?
Event Calendar
Business Travel Show
Confex
Serial
Desk-bound Diaries
Kerry is really missing her mate, Janie, who has set out to explore the world. The lovely letter (complete with sand in the envelope!) and photos of her laughing on the beach just make her seem even further away. Should Kerry finish her weekly report, or pen a quick reply to her travelling work buddy? Hmmm... Tough call. She grabs a notepad...
Click for more...
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Are you a natural born leader?
Although it may not always feel like it - when you're alone in the office in the wee small hours stuffing delegate packs - conference organising is a team operation. And chances are, as PA or office professional, you'll win the title of team leader. So how do you assume the mantle and lead your event team from the front?
  • Make sure you are comfortable in the role of conference team leader. If not, investigate some staff development to boost your confidence and abilities in areas you feel concerned about. Spend time identifying which new skills you will need, such as financial planning or people management.

  • Are there experienced people around you who you can bring into your team? Even if you only recruit them to cover specific areas, their experience can be invaluable, and can save you a lot of time and energy.

  • Remember that some members of your team will be outside your control, such as representatives of the host venue. Take time to build effective working relationships with these people - you will be entirely at their mercy for many aspects of your event.

  • Include on your team only those prepared to attend meetings and to shoulder an area of responsibility. This is essential for the whole process to be workable. A conference team is a busy group of people, and there is no room for passengers. Ultimately it can lead to resentment.

  • Be careful not to overload individuals, and offer support to make it as easy as possible for them to fulfil their roles. Plan meetings for midday with a light working lunch, for example, or offer clerical assistance if needed.

  • Embrace delegation. As leader of the planning team you may feel you should be involved in every area, but beware - that way madness lies. Colleagues will be more willing to contribute if given full responsibility for an aspect of the event, such as the development of the exhibition running alongside, or the compilation of delegate packs.

  • Be realistic about how long planning and leading a conference is actually going to take.

  • Schedule time in your diary well in advance. You'll need to include time for planning, administration, troubleshooting and dealing with contingencies as well as time for the actual event and follow-up activities. Organising a conference is like an iceberg - the visible bits don't actually make up the bulk of the endeavour.

  • From the outset, create a highly organised system to manage your paperwork. Trivia can easily get missed if your filing is slack.

  • Clear your desk. Ensure you have no major activities in your diary in the weeks leading up to the event. The point must come where this is the most important task on your agenda, so re-schedule competing workloads.

  • Build a personal conference planning file. This should include all the duties you have taken on yourself, the places you need to go to, reminders and checklists about housekeeping, announcements, etc.

  • Save your sanity by budgeting in advance - if you can - for a temp to help you with last-minute administration. You shouldn't be staying up until midnight on the eve of your conference to finish the badges and signposting.

  • Play to your strengths. If you are a visionary with poor finishing skills, use your talents to set the tone for the conference and step away from the detailed planning. Try to identify your blind spots, too. We all have them. What are your 'unconscious uncompetencies'? Difficult question, as they are 'unconscious', so we're not aware we have them! But be on the lookout for important things that you don't yet know you're not very good at, and consider ways to deal with them once you find them.

  • Have plans in place to cover you, in the event of illness, accident or other problems which may prevent your being there. Make sure your team knows what to do, if this happens. This could well be the truest test of your leadership skills - the strength of the team you have built!

Want to know more about the art of conference organising? This advice was taken from 'Essential Tips for Organising Conferences & Events', by Fiona Campbell, Alison Robinson, Sally Brown and Phil Race (published by Kogan Page, £15.99). The four authors are all seasoned event organisers, and their book reflects this wealth of hands-on experience in step-by-step tips and guidance.


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