In business many of us who present, network and work with teams internally and externally are memorable. But are we memorable for all the right reasons?
Are we perceived as unique, presentable professionals in our people-centered work environment? Do we confidently engage with clients, prospects and colleagues with an authentic message and personal presence? Do we consider the impact of colour on how we progress in business?
Helen Venables, Managing Director of House of Colour does; every day with her clients and 100-person team in fact. "What people say about your business and your brand is reinforced by your interactions with others and so being memorable, conveying the right messages about ourselves, but also differentiating ourselves is increasingly important.
"Your brand exists through the people who deliver it. Enabling personalities to shine through whilst being congruent with your product, brand or service is key and that is why personal styling and wearing colours that allow you to look your best is a vital part of your business’s image and brand."
So how does it work? House of Colour personal stylists use a selection of drapes to test what colours suits each client. Colours are compared with the pigments that sit underneath a client's skin to determine which colours of clothing and accessories lift the face, and which ones are more unflattering. Styling is also a key part of the process to find shapes that flatter not hide. And don't be fooled into thinking this is just for the ladies. Venables says: "You will be amazed about how the right coloured shirt, jacket or tie can change the look of our male clients. But with either sex you will see the difference instantly. That moment when a colour lights up a face is often an absolute lightbulb moment that changes our clients and enables them to be far more visible in their workplace for all the right reasons."
In fact, Venables and her team believe wearing the right colours and style determines how your day will progress from the moment you get dressed in the morning, as the right clothes not only make you more visible but empowers, sets the right tone and enables personal growth.
House of Colour Marketing Director Brian Coyle himself a stylist, had a very successful corporate career which started as a graduate at BT but he was ambitious and wanted to get promoted. It was suggested to him that he was styled by House of Colour which he was delighted to try because he loved clothes. His subsequent change in style meant there were more compliments, conversations, confidence and inclusivity in his work life. Much greater visibility to senior management followed, which lead to two promotions in three years.
He says: "Colour is key to every part of our lives and we see every day how what you wear can affect how you feel and how you are perceived. The right colours make us feel positive about ourselves and make us visible, whilst the wrong ones can make us look drained and unapproachable and can alter our moods negatively. Through what we wear we can influence how we feel and how others feel about us."
'House of Colour in Business' sessions take place all over the country - from individual to small, focused sessions, or interactive workshops through to entertaining key note events. All sessions are enlightening and friendly and are run by the most thoroughly trained, highly qualified personal stylists in the country.
HISTORY OF COLOUR ANALYSIS
In the 20th century the Swiss artist Johannes Itten, who worked and taught at the Bauhaus School of Art in Germany, is attributed with being the first person to associate colours with four types of people and the twelve point colour wheel which is widely used today on paint charts for home decorators, in dyeing kits and in hairdressers' colour charts.
Itten and others, through their involvement with colour, established that each individual has a basic skin pigment which falls into one of four groupings which are defined by the unique combination of depth, hue and tone; in colour analysis these have become known as Spring, Summer, Autumn and Winter because of the pattern of colours found in each group. Two of these groups reflect warm-based colours which complement Spring and Autumn; the other two reflect cool-based colours which enhance Summer and Winter.
Robert Dorr, an artist who knew of Itten's theories of colour groupings, questioned his medical friends who confirmed that the make-up of the skin's layers can be tinged slightly blue or yellow. The base colour or undertone gives the hue while the surface colour is known as the overtone hence someone can be blue-based with yellowish overtones or yellow-based with a bluish look. The 'Image Consultant' was born.