The Performance Institute (in association with the American Strategic Management Institute (ASMI)) is the nation’s leading authority on measurement and management methodologies for improving individual and organizational performance. Its mission is to identify, study, and disseminate the leading strategic management and performance measurement practices pioneered by best-in-class organizations. Through national conferences, in-house training programs, consulting services, and on-going research, The Performance Institute helps organizations access cutting-edge expertise in planning, implementing and evaluating business strategies to address their management challenges and improve organizational results.
DeskDemon.com was launched in August 2000 and currently enjoys over 400,000 visitors a month and an average of 30 page views per visit. This makes DeskDemon.com the world’s largest online business tool and community specifically designed for executive PAs, secretaries, and office managers, with a significant presence through its websites in the UK and the US – the largest in their respective countries.

DeskDemon.com has the highest penetration of the secretarial community in the world – both online and offline. It is used as a work tool across tens of thousands of SMEs and also has a strong presence in multinationals, providing essential and mission critical resources and information to enable its users to achieve tangible benefits through savings in time and cost. Around 82% of DeskDemon.com’s current users are within small or medium-sized enterprises and 18% within the multinationals.