1 May 2012: Business Travel Market has committed itself to producing the most relevant, intelligent and interactive conference programme to date at this year’s event taking place at ExCeL London (13-14 June 2012). Education remains a key attraction for those wishing to visit Business Travel Market and the show has once again partnered with ACTE Global, the Association of Corporate Travel Executives, to develop a quality, informative and relevant sessions for the two-day event that is totally free for visitors to attend.
 
To ensure the very best content, Business Travel Market also engaged the support of an advisory board of leading industry figures including Anne Godfrey, GTMC Chief Executive, Chris Crowley, BCD Travel and Immediate Past President of ACTE, Richard Oliver, Country Manager for Qatar Airways, Eurostar’s Head of Global Sales, Darren Williams, Lee Whiteing from HSBC, Kate Hellier from Commerzbank and Julia Surry from Airplus International.
 
Already confirmed to be speaking during the programme are Kerrie Henshaw-Cox, Astra Zeneca, Susan Hopley, The Data Exchange, Paul Raymond, Conferma and Nigel Turner, CWT. The educational sessions will take place in a bespoke area adjacent to the show floor, designed to encourage learning and audience interaction. The content will be divided into six areas:
 

1. Re-engineering Travel Management

Understand the underlying market forces dictating change and reshaping the travel management function

1. Is it Time to Eliminate the RFP Process?

Discussion on how the process of buying travel and accommodation is developing beyond the traditional RFP/RFI model to the mutual benefit of buyer and supplier.

1. How Will People Meet, Work and Collaborate in 2015 and Beyond?

Understand what technology and workspace solutions will become the norm in the managed travel programme. Learn how we will communicate and conduct business in the near future. 

1. Industry Issues that Matter

Round Table discussions enabling delegates to meet experts and peers to discuss the issues that really matter to them.

1. Making Data Actionable to Find the Return on Investment

Discuss the changing metrics to measure the ROI of the Managed Travel Programme.  Determine which metrics have the greatest impact and find out how you can apply them to make a positive change within your organisation.

1. Communicate! Communicate! Communicate!

Learn the best way to share information with all your stakeholders . When is it most effective to communicate what they need to know, when they need to know it and the ways they can best receive it?
 
Commenting on the content, Caroline Allen - ACTE Regional Director Europe and Middle East, said, “We have taken a considered approach to developing the 2012 programme content. With the support of a respected group of industry volunteers representing a cross section of the industry, ACTE has built the Business Travel Market educational programme around three core areas; the future of the industry, its operational and technical issues and communication.“