The newest Apple Store, located in the heart of Covent Garden, has opened its doors. It's Apple's 300th store and the largest yet. With a large, open central courtyard in a beautifully restored landmark building, it captures what Covent Garden has represented for centuries: a place to come together.

And it's a place to come together for everything Apple. At the Covent Garden Apple Store, you'll enjoy a new kind of shopping experience. With dedicated rooms for Mac, iPhone, iPad and iPod, you can surf the web, listen to music, see everything the new iPhone 4 can do and experience the magic of iPad. Take home whatever you're after, including iPad and iPhone 4, knowing that whatever you buy, you'll be up and running before you leave the store with free Personal Set-up.

Plus there's the Briefing Room, a space for business customers to get expert advice, meet other business owners and find the perfect Apple solutions. And the courtyard will serve as a place to come together for workshops and events.