Category: Employment

Writing is an art that very few have succeeded in mastering. Good writing isn’t difficult to attain, all that’s required is the technique which you can learn if you have the passion. Words when well-crafted can be transformed into some good cash. A good example is writing content for landing pages. This is a form of writing that a majority of individuals have not been successful at. However, that shouldn’t discourage you, it's just a statistic, and you can be part of the few people who have managed to be successful at it.

To be successful in the things we pursue in life, we need a thorough understanding of what we are doing, for what purpose and the motivation behind it. The same applies to writing content for high converting landing pages. Do you know the purpose of the landing pages that you are creating? How exactly is it going to benefit you or the organization you’re writing for? These are some of the many questions that we must ask ourselves in order to be successful in writing landing page content. This guide contains steps that will assist you in crafting content with a defined purpose for landing pages for higher conversion.

Understanding the Purpose

Do we have a thorough understanding of what landing pages are? Their purpose? Or their worth? Without this in mind, chances are we will not be successful. Landing pages ideally do 3 things:

  • Drive conversions

  • Address needs

  • Give solutions

With the above in mind, your landing pages will, therefore, contain content that will inspire readers to perform specific tasks such as signing up or registering to be part of an event or enjoy a service and so on. In some cases, the reason behind creating landing pages is obvious, and therefore coming up with a great topic or structure for your content will be easy. However, that can’t be said for other activities; you'll be forced to tailor material in a manner that communicates your message across and ultimately create the desired conversion.

Use This Formula - Identify the Problem, Give the Solution and Benefits

There is a 3 step formula that will help you write content better, especially when you feel stuck. You intend to offer readers a solution to a problem they are facing, which means your content will need to be tailored in a manner that expresses precisely that. Consequently, you’ll first begin by pointing out the problem, provide an extensive solution to the problem and finally conclude by citing the benefits that they are likely to enjoy should they take up your offer. Of course, you have competitors. Therefore, ensure that the solution you provide covers every aspect of the problem at hand and the benefits they will enjoy outshines theirs, or you’ll lose out on conversions big time.

Including Customer Testimonials

Happy customers are a great marketing resource for businesses. Give each customer a special treatment, a sense of belonging to your brand, and you'll reap great benefits. One technique that conversion copywriters from sigmaessays have developed a liking to is, writing nothing at all, but instead letting the customer do it for you. A customer will be more receptive to a fellow customer than to you. Testimonials are one of the top resources when writing such content.

You intended to compel your readers to take specific actions, and testimonials are excellent for compelling readers while at the same time creating social proof which is good for your marketing strategy. Testimonies also serve to offer readers an insight into the experience they'll have should they opt to use your product or service. Your website design should incorporate sections for customer testimonials.

Focus On the Benefits, Not the Product

Unless you’ve made a new invention – whatever you are offering is similar to that of your competitors. This doesn’t necessarily imply that you can’t stand out from the rest of your competitors. For this reason, the conversion copy you write will be benefit-focused rather than product-focused. Products are important, yes, but the after experience is what counts. Your reader already has an idea of the solution that they are looking for, what they don't know are the benefits that they can enjoy.

Appealing to customers is easy once you understand their needs and preferences, it will guide you to providing the benefits. Pitch benefits and you’ll get the desired conversion rates.

Keep It Simple and Straightforward

Keep it simple, not boring! Content for high converting landing pages is precise with no complexities. This means avoid complex words or designs that may push readers away. This particular type of writing doesn’t require writing prowess such as those of Stephen King or the likes. Plus, you don’t need long hours of writing. Take a short time writing content that will be brief and spells out what actions the reader can take.

Simplicity also implies that your copy can be viewed on a smartphone. Business needs to create phone friendly content. With creativity and avoiding the use of marketing cliché words, then your content will bring about the desired effect.

Focus on Areas Your Customer Pays Attention to

The reading culture is a habit that exists in a handful of individuals. Most people are skimmers, sad but true. They always say if you can’t beat them join them. Well, you can't sulk because your customers don't have the time to read through the content. Instead, tap into your creativity and present your content in a manner that despite their skimming will still get your message. Therefore, you’ll focus on the following:

  • The headline - It should be "killer," make it interesting enough to inspire readers to go through your content. Give it a more prominent font, make it bold and straightforward.

  • Pictures - Include visually captivating images that highlight the benefits of your product or service.

  • Sub-headings - create compelling sub-headlines that will clearly show your product’s benefits

  • Include a Call-To-Action (CTA)

Call To Action

A call to action is the final chance that you as a marketer have to pitch your idea to customers. The best blogs have succeeded in generating traffic through such calls. To write a persuasive CTA, it’s advisable to ask yourself what actions you expect your readers to make. The answer will be your CTA; it's what will guarantee you conversions.

Conclusion

Writing content for converting landing pages may appear to be a challenging task, but very doable for anyone willing to learn the technique. This guide will help you craft the best content that focusses on highlighting the benefits, draw readers and inspire them to take action.

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